Paying Sponsors

Thank you for your interest in sponsoring GunGuyTV / Practical Defense Systems. Here’s some information that you’ll need.


GunGuyTV has three platforms focused on shooting and second amendment advocacy:

  • A video channel – 225K Subscribers across all platforms
  • A syndicated audio podcast – 2.6K listens per month
  • This blog at 2.5K average monthly page views
  • Email list: 19,000+ subscribers

Video Channel:

Audio Podcast:


The website is growing fast! It is a great place to promote your product or service.

Other Social Media:

Big tech giants have not been friendly to firearms related content creators. As a result, we have added some alternative platforms you might wish to know about, in addition to our Facebook presence.

Practical Defense Systems:

Practical Defense Systems is a California security officer training center with over 27,000 active students throughout the state and spread across the country. In addition to training security officers, we provide California concealed carry licensing courses for the San Diego County Sheriff’s Department. As part of our student outreach, we produce videos for public consumption on our video channel.

Security Officer Training Center:

  • Years in business: 15
  • Active students: Over 28K
  • Students subscribed to email updates: 19K+

Website: PDSclasses

  • Average Monthly Unique Visitors: 8,900
  • Average Monthly Page Views: 16,700

Videos appearing on the following platforms:

YouTube9K Subscribers


Monthly sponsors: Companies that pay monthly to sponsor GunGuyTV. (These sponsors have ads, product placements, interviews, etc. on GunGuyTV every month.)

One time sponsors: Companies that pay once to sponsor a dedicated video, podcast, or article. (These sponsors return periodically to promote a specific marketing campaign)

Affiliate Relationship: While I am happy to include affiliate marketing in a sponsorship relationship, I don’t accept affiliate only deals.

I’ll cover these individually.

Monthly Sponsor:

This sponsorship includes everything listed below under “One Time Sponsor.” The difference is that a Monthly Sponsor has agreed to pay a fee to sponsor GunGuyTV for a minimum of six months.

One Time Sponsor:


This sponsorship includes a 15 second product promotional message at either the beginning or end of a video. The message includes a call to action (buy, join, etc.) and a link to your product/service page in the video’s description.


Note: Podcast episodes are syndicated on most podcast players including: iHeart, Spodify, Apple Podcasts, Google Podcasts, Amazon Music, Rumble, X/Twitter, etc.

  • Ad placement:
    • 30 second product promotional message within a half hour syndicated podcast episode.
    • Includes a call to action (buy, join, etc.)
    • Includes a link to your product/service page in the podcast’s description.
  • Interview:
    • A dedicated podcast interview with a representative of your company to discuss the products / services you provide.
    • Includes a call to action (buy, join, etc.)
    • Includes a link to your product/service page in the podcast’s description.


  • A dedicated article about your product or service published on the GunGuyTV blog and/or the Practical Defense Systems website. The article includes a link to your product or service.
  • Website Ad Placement: You’re graphic ad placed on both the and Practical Defense Systems websites.

Payment Options:

Money: This really needs no explanation. We provide the services and you pay for them.

Barter: This is the exchange of value in goods and services. It is the oldest way of payment in existence. In essence, you provide a service or product that I need as payment of your sponsorship fees. Barter is done at full value. In other words, neither party discounts their fees. This works well because both parties are trading at full retail prices. Barter can be applied to either a Monthly or One Time sponsorship.

Contact me for rates and availabilities.

More Information:

My media kit has platform metrics and prices. If you would like to review it, please contact me for a password. Thanks again for your consideration.


Joel Persinger